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J.Crew + Madewell Sales Advocacy Team

The Challenge:

Making their debut in the Australian market, our client required support with visual merchandising and customer engagement throughout their network of David Jones stores, to ensure smooth operations and successful results.

The Solution:

Play Retail collaborated with our client to create a dual service approach included visual merchandising program and a sales advocacy program, working in harmony to provide all round support. Play provided experience and bubbly sales people to engage with customers in store, providing assistance and education on product and brand knowledge

The Result:

In addition to a strong brand presence in store for both customers and David Jones, quantifiable results include a consistent delivery of 50% and above the group hourly sales productivity each week.

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