About Play Retail

We are your retail specialists, providing a boutique service experience with national reach

One of Play Retail’s key points of difference is that we are a boutique service, meaning that our clients receive dedicated and tailored support while still providing an impressive geographical reach, all with the backing of the Fusion Corporation’s international footprint.

We help bring our clients brands to life by supporting and delivering brand presence through our talented VM and Sales Teams in store.

Our business has over 20 years of hands-on experience working in partnership with a broad spectrum of retail fashion brands. We have a deep understanding of where, when and how to execute Visual Merchandising standards within our clients business and develop strategies that are creative and structured to further develop and enhance the brand experience in store.

We have the ability to customize a team and service to suit the individual business while having the experience and scope within our VM and Sales teams to capture and deliver on the clients needs.

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Meet Our Team

Dan Worrad
General Manager

Meet Dan.

Dan’s twenty years industry experience spans many facets of retail including operations, people, sales, business development and brand management.

From humble beginnings as a store manager, Dan has a deep understanding of the key driving factors of successful retail operations. He has worked for companies such as Fossil Group, Hype DC, Converse, General Pants and founding his own design business.

Dan’s engaging and approachable nature drives a positive and enriching Play company culture for team members and our clients.

Chalita Muakplhoi
Business Manager

Meet Chalita.

Chalita’s focus managing the day to day of Play, supporting both management and field teams, providing client support and facilitating smooth overall operations. Chalita brings to us a solid background in the retail industry across key functions including people, leadership, store management, sales, visual merchandising and relationship management. She has a great understanding and perspective of the business from the ground up and from a client point of view which is a huge advantage!

Joey Chan
Operations Coordinator

Meet Joey.

He is often the glue that holds us all together, supporting our operations and infrastructure to help us deliver greatness every day!

Joey oversees our accounting, payroll, IT systems, staff apps, schedules and much more.

With a background studying Accounting, Joey has been a part of the Play family for almost eight years. No request is ever too big for Joey and we are grateful to have such a highly respected (and loved) team member at Play!

Sara James
VM Coordinator – adidas

Meet Sara.

Sara works closely with our client adidas, leading our dedicated VM team to ensure the delivery of global VM standards in Rebel stores in Australia and New Zealand.

Sara is highly experienced in retail store management, marketing communications and visual merchandising in the retail fashion industry.

She has a wealth of experience in developing stunning visual merchandising campaigns that perform. Sara is trend focused and understands what is needed to convert browsers into customers.

Kath Curtis
VM Coordinator

Meet Kath.

Kath is our hardworking and dedicated VM Coordinator who supports our VM team in Australia and New Zealand, ensuring the delivery of VM standards across our client portfolio.

Kath’s background in Fashion Marketing and experience working in internal visual merchandising roles means that she brings a keen eye for effective VM and a unique creative flair.

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Fusion Group

Play Retail is supported by the Fusion Group, with the ability to offer our clients a broader range of services outside of what we do. The Fusion Group has global reach and procurement capabilities with services ranging from strategic intelligence, brand consultation and creative strategy to marketing solutions and execution. All companies offer one point of contact, consolidated invoicing and extensive expertise with office acorss Australia, New Zealand, China, Hong Kong, Japan and South East Asia. Find out more about Fusion Group here and get in touch with any enquiries.

Want to chat with one of our friendly team? Get in touch!