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Retail redefined.

Retail, Brought to Life. Strategy. Style. Impact. Results.

We are Play Retail. A specialist retail agency delivering scalable retail and VM solutions. Working with us is smoother than your morning latte.

We are Play Retail

We Play in stores – so your brand can win on shelves.

Play Retail is Australia's go-to crew for all things in-store. We're not just here to make things look good (Although we do that too!) - we're here to make retail work.

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From merchandising to activations, audits to ambassadors, we manage the moving parts that bring your brand to life in real retail spaces. Think Myer. Think David Jones. Think JB Hi-Fi. That's our turf.

Here's what really sets us apart:

Our reporting game is strong.

We don't just tell you what happened – we show you what's working, what's not, and what to do next.
Insights. Photos. Stock Visibility. Store Feedback. Competitor Activity. You'll see exactly how your brand is landing – and how to land it better.

We've been at it since '98 – and we're still ahead of the game. We don't do cookie-cutter. We do custom.
Fast. Field Ready. Always On-Brand.

If you're ready to show up in-store with impact (and insight) let's Play.

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Our Services

We are the team that brands call when they need to show up and stand out in-store.
Whether you're launching, relaunching or just need a helping hand, we've got you.

 


Here's how we help your brand play harder in store:

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Visual Merchandising

We style your space to stop traffic (and start selling). From windows to walls, we make your brand look as good as it deserves.

Montblanc

Retail Services

We keep your products where they belong – front
and center, fully stocked, and fully shoppable.

Ecoya.

Other Services

Styling
Look Book Documentation
Sales Reps
Shelf Relays
Brand Activations

Styling

Look Book Documentation

Sales Reps

Shelf Relays

Brand Activations

Visual Merchandising Training Program
Peak Period Team Resource
New Store Setups
Stocktakes
POS Small Format

Visual Merchandising Training Program

POS and Small Format Brand Installs

New Store
Set ups

Stocktakes

Peak Period
Team Resource

Brands We Work With

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