Retail redefined.
Bringing Retail to Life. Strategy. Style. Impact. Results.
Delivering Visual Merchandising and Brand Rep Programs that increase sales in store.

We are Play Retail

Play Retail is Australia’s premium retail service agency. We have been providing custom retail services and solutions to Australia and New Zealand since 1998.
We deliver Visual Merchandising (VM) and Brand Rep programs to enhance your space and increase product sales in store. We have a national team of field VM and Brand Reps ready to deliver for your brand. We work daily in all major shopping hubs around the country and service many leading brands across mens , women’s and children’s fashion, accessories, beauty, gifting and homewares. We are experienced on the floor and we work to not just visual merchandise your space but replenish stock, fill shelves, sort reserves, clean floor stock, neaten product, stocktake, negotiate additional space, and provide customer service and sales.
What sets us apart is our reporting. We provide before and after pics of your space as well as in depth insights covering all critical information you need, to help you have control of your retail space. We can also provide competitor activity and customer feedback to give you the further understanding of what is happening in each location.

Our Services
We cover Visual Merchandising and Brand Rep programs for all brands. Whether you are launching to market and require a one off service or requiring an ongoing maintenance program, we would love to work with you.

Visual Merchandising
From windows, to shelves and tables, to pop ups we can provide visual merchandising solutions for your brand.

Retail Services
We keep your products where they belong – front
and center, fully stocked, and fully shoppable.

Other Services





Styling
Look Book Documentation
Sales Reps
Shelf Relays
Brand Activations





Visual Merchandising Training Program
POS and Small Format Brand Installs
New Store
Set ups
Stocktakes
Peak Period
Team Resource
Brands We Work With



