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Are you ready for the biggest shopping event of the year?

We are offering 10 hours of in-store Visual Merchandising for Black Friday ON US, with all new seasonal or annual programs booked by October 28th!­

Five years ago, few Australian shoppers had any idea about Black Friday. But in 2019 the multi-billion sale has taken over as the biggest pre-Christmas retail event and even threatens to be bigger than Boxing Day for some brands.

Make sure your stores are ready for this spending frenzy and increase your seasonal sales up to 80% with Play’s proven retail programs.

📢  Deploy the Play Retail VM’s to selected retail locations

📢  Ensure all product displays are re-filled from reserve

📢  Refresh all displays for best presentation

📢  Mannequin dressing

📢  Merchandise your space to brand directives and guidelines

📢  Window dressing

📢  Call 1300 017 201 or email [email protected] to book your program by the 28th October

📢  Decide how you’d like to spend your 10 hours of VM – 2x flagship stores at 5 hours each, 5x department stores at 2 hours – You choose!

Limited places available and these spots will fill fast. VM Hours are available for selected Australian metro locations, for more info please chat with our team.




Our client required visual merchandising solution to support to 40 David Jones stores nationwide in an effort to lift sales, timed with the launch of their O2 Motion campaign


We provided our client with a turn-key field force and guided our client through new program by helping to design a schedule that was geared in proportion to sales rankings and stock volume, to drive best ROI. We equipped our team with key product knowledge to provide in store education to customers and store personnel, creating awareness and brand heat for the campaign


We achieved an instant sales uplift of 33%, building to 80% by week 5!

Our established National workforce of experienced VM’s are always busy around ANZ creating retail magic: