Founded in 1998, Play Retail became Australia's first company to provide integrated retail solutions for both retailers and brands.

We specialize in retail service and delivering strategic consult and operational excellence with every brief. Play Retail excels in managing performance-driven retail teams across various sectors, including fashion, cosmetics, homewares and consumer electronics.

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Play Retail delivers dedicated field and store teams, ensuring that operations run seamlessly for clients stocked in Myer, David Jones, Rebel and JB Hi-Fi. By recruiting and training specialized teams-including sales reps and visual merchandisers- Play Retail drives brand experiences and sales results. With a commitment to cutting-edge technology, Play Retail offers advanced analytics and performance management tools tailored to the unique needs of each client, enhancing business capabilities and customer engagement.

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Play Retail is proudly supported by Fusion Agency and has print, POS, display and shopfitting services available to ensure Play Retail can deliver a full end to end retail service.